ProPage:
Revolutionizing Product Information on the Web
Investment deck | Explainer video
Avg. Reading Time: 5 min
The Vision
PROPAGE wants to bridge and connect the manufacturers/importers and the retailers":
"At ProPage, our vision is clear - PROPAGE wants to bridge and connect the manufacturers/importers and the retailers to establish a fresh benchmark in the availability of product information on the web and simplify its accessibility. We aspire to reshape how trade relationships are formed and sustained, empowering online retailers with the tools they need to thrive in the fast-paced world of e-commerce."
The Problem: What’s wrong with the current condition?
Online store owners face a recurring challenge that consumes their valuable time
the process of uploading products to their websites.
Setting up new product pages involves collecting information from various sources, including images, descriptions,
technical data, SKUs, SEO tags, and more.
Additionally, retailers must deal with the constant need for updates due to packaging,
branding, size, or filling changes.
These manual and time-consuming tasks obstruct retailers from focusing on core activities.
Current methods of managing product information consume substantial financial resources.
Consumers struggle to find accurate and comprehensive product details, leading to frustration and reduced trust.
Managing product information across multiple platforms creates inefficiencies and increases the chances of errors.
The solution
Introducing ProPage: the central platform that seamlessly connects manufacturers/importers with retailers,
transforming how product information is shared between manufacturers/importers and e-commerce sites.
Our solution simplifies the entire process with just a click of a button.
Here's how ProPage resolves the pain in several key points:
Automated Product Page Setup
ProPage acts as a data feeder, swiftly uploading product information to online e-commerce sites from manufacturers or importers' websites This automation significantly reduces the need for manual data entry.
Time - Saving, Steamlind Workflow
With ProPage, retailers can focus on minimal adjustments to marketing language and other personalized elements. All other details, including photos and videos, are automatically uploaded to the website.
Effortless Updates
As manufacturers make changes to product details, the user's product pages are automatically updated in real-time. Retailers no longer need to spend time constantly adjusting their pages, ensuring accurate and up-to-date information.
Organic Search Engine Promotion
ProPage ensures that products are presented uniformly, boosting their chances of higher visibility on search engines and driving organic traffic to retailers' websites.
ProPage: Empowering Online Stores - One Click, One Connection, One Vision
Business Model for Manufacturer/Importer: Empowering Exposure
In the business model for manufacturers and importers, they can establish and maintain their products on the ProPage platform without any charge. This offers them extensive visibility and brand recognition. By leveraging this model, they can reach a vast audience and enhance their market presence,
all while benefiting from a cost-free service.
E-Commerce Business Model for Retailers
E-commerce provides retailers a versatile business model for an efficient online commerce experience and flexible pricing options. For a one-time setup fee of 3$ per product page, retailers can create an online presence with a comprehensive product page. Additionally, for a monthly maintenance fee of just 10 cents per product, the products are dynamically updated with inventory updates, price adjustments, and product details.
Market Segmentation for Product Information Management (PIM)
Defining the PIM Market
Product Information Management (PIM) refers to systems and processes that centrally manage all product-related information, ensuring data consistency and accuracy across multiple distribution channels. This includes product descriptions, specifications, pricing, images, and other critical details essential for marketing and sales
What is PIM?
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Product Information Management (PIM): PIM systems provide a centralized platform for managing comprehensive product information. They ensure that all product data is accurate, up-to-date, and consistent across all channels, such as e-commerce sites, printed catalogs, and marketing materials. By consolidating product data into a single repository, PIM systems streamline workflows, enhance collaboration, and improve the overall efficiency of product management.
Market Size
The PIM market has experienced significant growth in recent years due to the increasing complexity of product information and the need for businesses to provide a seamless customer experience. As of recent estimates, the global PIM market size is projected to reach approximately USD 16 billion by 2026, growing at a compound annual growth rate (CAGR) of around 25% from 2021 to 2026. This growth is driven by the rising adoption of PIM solutions across various industries, including retail, manufacturing, and e-commerce, as companies seek to improve their product data management capabilities and enhance their competitive edge.
Go to market
How are we planning to grow?
Partnerships
Forge strategic partnerships with leading e-commerce platforms to reach a wider customer base.
Targeted Marketing
Develop targeted marketing campaigns to raise awareness and drive adoption within the retail industry.
Customer Success
Focus on providing exceptional customer support and onboarding to ensure long-term satisfaction and retention.
Go-to-Market Strategy:
At ProPage, we are committed to transforming how product information is managed and shared on the web. Our Go-to-Market (GTM) strategy is designed to not only disrupt the industry but also capture significant market share. With a clear focus on addressing the pain points of our target customers, we aim to establish ProPage as the go-to platform for manufacturers/importers, online retailers, and their resellers. Here's how we plan to achieve that:
1. Identify and Segment Our Market:
We will identify and segment our target market, focusing on online retailers, manufacturers/importers, and their resellers who struggle with the time-consuming process of managing product information.
2. Develop a Compelling Value Proposition:
Our unique selling proposition lies in the simplicity and efficiency of our platform. We will emphasize how ProPage streamlines the product information management process, saving time and resources for all stakeholders.
3. Build Strategic Partnerships:
To expand our reach, we will establish partnerships with manufacturers/importers in various industries. These partnerships will encourage manufacturers/importers to promote the use of ProPage with their resellers and
e-commerce stores, creating a network effect.
4. Content Marketing and Thought Leadership:
We will invest in content marketing, producing educational materials that highlight the challenges ProPage solves for manufacturers/importers, online retailers, and resellers. Thought leadership content will establish us as experts in the field.
5. Leveraging Social Media:
We will actively engage with our target audience on social media platforms, sharing success stories, case studies, and updates about ProPage's benefits for manufacturers/importers, online retailers, and resellers.
6. Customer Support and Training:
We will continuously monitor key performance indicators (KPIs) and gather user feedback for iterative improvements. As we gain traction, we will scale our operations to meet increasing demand from manufacturers/importers, online retailers, and resellers.
Our GTM strategy is designed to create awareness, generate leads, and convert prospects into loyal ProPage users across the entire supply chain. By engaging manufacturers/importers to promote the platform with their resellers and e-commerce stores, we aim to create a mutually beneficial ecosystem that streamlines product information management for all stakeholders.
Competitors
Konimbo
operates as an e-commerce platform catering to online stores. Notably, it offers the "Repository and Konimbo 2.0" solution, which aids online store owners on the Konimbo interface by streamlining the import of items from suppliers' or importers' websites. The process involves: 1. Owners selecting desired products from supplier/importer offerings. 2. Copying the product URL from the supplier's site. 3. The "Repository and Konimbo 2.0" software automatically extracts relevant data, encompassing details, images, descriptions, and specifications. 4. Presentation of the extracted data to owners, who then set the price and category. Advantages: The platform efficiently extracts data from suppliers' websites, swiftly generating product pages. Disadvantages: The system's functionality depends on supplier approval; obtaining permission from each supplier is necessary to establish connections. For each product, the process requires individual navigation to the product page and copying of addresses.
Loadbee
This platform streamlines the sharing of product details amongst all stakeholders in the sales chain. The company primarily focuses on manufacturers, ensuring that they provide comprehensive product details, including measurements, weight, performance, photos, and more. Once this detailed information is available, retailers can better present the product to consumers. Presently, over 300 manufacturers relay high-quality product details through Loadbee to approximately 1,800 online retailers across 40 countries. Advantages: Loadbee prioritizes making product information both accessible and of high quality. By partnering directly with manufacturers, Loadbee has the potential to revolutionize the entire value chain. Disadvantages: The platform's reliance on manufacturers means if a manufacturer isn't partnered with Loadbee, importing their products becomes less straightforward.
Geprad
Is a software firm specializing in product management services for both physical stores and e-commerce platforms. On one end, they assist suppliers in presenting their information efficiently and effectively, ensuring optimal sales. Conversely, they enable stores and sales hubs to rapidly retrieve and display this product data, minimizing the gap between product listing and sales initiation. Gepard offers a range of formats for sharing product details, ensuring flexibility for every supplier or retailer, but guaranteeing seamless and swift data transfer across all choices. A notable Advantage: of the platform is its dual-party engagement, essentially forging a new dialect in the e-commerce realm, paving the way for complete product sync across the board. Loadbee prioritizes making product information both accessible and of high quality. By partnering directly with manufacturers, Loadbee has the potential to revolutionize the entire value chain. Disadvantages: Establishing a link between the e-commerce platform and the importer is on a demand basis, and it comes with a hefty price tag. Initial connection fees can soar to thousands of euros, with annual maintenance charges reaching similar amounts. Furthermore, every individual connection between a site and an importer carries its own separate annual cost, often amounting to thousands of euros.
Picturepark
This digital asset management firm envisions a world where product information is uniformly synchronized for everyone involved. Their strategy involves linking a vast array of products and classifying them based on specific criteria. Leveraging semantic mapping, the system can pinpoint a product listed on multiple platforms, each with slightly varying descriptions. In such instances, the platform can trace the product's origin to ascertain and replicate the most credible information source. The more retailers and producers the firm partners with, the broader and more diverse the data becomes, enhancing its ability to associate products with precise details. When someone searches for an item, the software harnesses its myriad of connections to present a holistic view, encompassing images, videos, and detailed specifications. Advantages: The system capitalizes on all available data about a particular product. For instance, if a retailer uploads a product video that the original manufacturer lacks, other retailers can utilize it too. Disadvantages: The firm doesn’t set a singular standard but accumulates and organizes the data for streamlined access. This approach will only thrive if the company can onboard a significant number of retailers and manufacturers.
Milestones
Overview of the market and competitors
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Business model, marketing plan and financial plan
UI UX
Demo screen
SEED
development
the platform
Start of activity, intensive marketing and start of sales
![shutterstock_260643443 [Converted] copy.png](https://static.wixstatic.com/media/d8a9b9_8612dc3126874a1eb73221bc6bbe01ea~mv2.png/v1/fill/w_71,h_71,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/shutterstock_260643443%20%5BConverted%5D%20copy.png)
Pages from UI/UX of the platform
Investment for 18 months $1515 K
development managment and marketing
Financial forecast for 4 years
Meet the Team
